The Project
Associated School Employees Credit Union reached out to us wanting to grow their TikTok presence. While they had an account already, there hadn’t been much time to start cultivating it.
We focused on some of ASECU’s priority messages: their local connections and attention, the fact that they were open to the community, and the consistency they offered in an area beset by big bank buyouts.
Starting a TikTok channel from scratch also got us thinking about social search and the assets that ASECU had already created previously for YouTube. When possible we leveraged cross posting with strategic SEO choices in descriptions to revitalize old content on a new platform with a fresh audience.
