The Problem
Financial wellness can feel overwhelming for many individuals, who often focus on earning more rather than reducing current expenses. High-interest loans, outdated financial terms, and limited guidance leave individuals unaware of their potential savings. Recognizing this, FFCCU sought to position itself as the go-to resource for financial empowerment, showcasing its expertise through a flagship program that delivers measurable savings and long-term value.
The Solution
FFCCU’s Dare2Compare challenge became the cornerstone of its financial wellness initiatives. This flagship program invites members and non-members to discover how much they could save by consolidating debt, refinancing loans, or making other money-smart moves. Built on simplicity, engagement, and impact, Dare2Compare not only demonstrates FFCCU’s value but also reinforces its mission to guide Northeast Ohioans toward greater financial health.
Action Steps
- Developed a campaign with clear messaging emphasizing ease, savings potential, and accessibility.
- Created engaging visuals, including a psychic crystal ball theme, to capture attention and highlight the concept of financial foresight.
- Rolled out a multi-channel marketing approach, including email campaigns, digital ads, social media content, blog posts, and in-branch materials.
- Provided an easy-to-complete online account review form, paired with personalized, 30-minute consultations to deliver tailored solutions.
Results
- 5,000+ members assisted
- 12% of participants refinanced loans
- 76% retained as highly engaged members
- Average loan balance of $15,000
- Average deposit balance of $10,000
Ready to Help Members Save?
Contact Ladderside Marketing to develop creative, results-driven campaigns that empower your members and boost your organization’s impact.
