The Problem
FFCCU’s Sparky’s Kids Club needed a complete overhaul to engage youth members (ages 5-12) and promote financial literacy. The existing program lacked interaction, leaving opportunities for education and engagement untapped.
The Solution
Ladderside Marketing developed a refreshed program centered on financial education and interactive rewards. By creating a cohesive sub-brand and implementing fun, age-appropriate activities, Sparky’s Kids Club became a dynamic tool for teaching money management while encouraging in-branch participation.
Action Steps
- Surveyed parents to identify needs, motivators, and potential improvements.
- Created an activity-based rewards program tied to financial literacy milestones.
- Designed and distributed bright, engaging print and digital materials to promote the program.
- Established an in-branch prize redemption system to drive engagement and create memorable experiences.
Results
- $30,000 saved annually
- 10% member engagement per quarter
- Increased youth participation in financial literacy activities
- Stronger in-branch connections with young members
